Before answering the question How to optimize my website?, we first need to comprehend how things use to be a few years back.
When Google Adwords came about, it was not instantaneously obvious to most people how to use the Google system to create wealth, until John Carpenter gave it a little push with his E-book he authored a few years back.

Since then, Google Adwords has develop into one of the most important traffic production tools for a large amount affiliates. It was the greatest way to produce traffic.
For advertisers who were willing to pay for ads, they weren’t even concerned with Search engine optimization strategies.

Previously, a good number people would have learnt about the latest Google Ruling on their Adwords’ campaigns.

The way it worked was as follows – (An example of the implementation of a new rule)

1) Google will only display two ads for the same target website together AND just ads with the better CTR – click through rate.

2) You can eliminate the word “aff” from your displaying ads, if you are a reseller.

So, how do you ensure you are the first 2 ads in addition having to bid up keywords until it is so pricey that you could lose a large amount of money?

With this additional ruling, there will no more than 2 ads displayed at any time, and just for ads that has the optimal click through rates.

The reasoning is that there isn’t any value to the user experience by showing numerous ads that all point to the same web site.

Either way, knowledgeable affiliate marketers would
probably opt-in the email address of the user who clicked on the PPC – Pay Per Click Ad, rather than directing the user right away to the seller’s web site;

And with that another effortless way of getting fast and easy traffic evaporated into thin air.

So how do we as internet marketers’ deal with these new set of laws and restrictions?
website owners were becoming more concerned with the question What is the best way to optimize my website.
Here is one solution which targets to main areas of concern:

1. We as websites owners can add value by using or updating the content through the use of Blogs.

2. Getting targeted Traffic with the use of RSS Feeds

Continuous blog communities or websites are built all over the world wide web and if you are an internet marketer or an affiliate trying to sell or promote some kind of products you can without difficulty set up a blog which will be only about the particular product you are selling. There are in addition a large number of review sites which evaluate similar products (the affiliate owns them all).

If you’re selling dieting e-books, you would have a blog solely related to weight loss. Subsequently, use your blogs’ rss feed and syndicate it all across the internet, by submitting to major blog directories and key rss directories.

In addition for being a tool with the possibility to bring in a significant amount of traffic, blogs are appreciated in the eyes of the users as a genuine and credible source of information. They don’t consider it as a commercial website with a sales pitch to it.
As a result Search engine optimization strategies are becoming a webmaster main concern, but in a good way. Google will love for that and your organic SERP – Search Engine Results Page will improve and bring you more traffic = bigger income.

Since you have to post new content to your blog on a regular basis, you are in a way ‘required’ to study the area in which you want to market (e.g. health products) and offer good quality information.
Which in a way is a helpful thing for anyone who is sincere about building a business for the long run. You have to be convincing and without the required proficiency your business won’t last in the long run.
If you’d like to read more regarding Search engine optimization strategies please follow this link. You’ll find more resources and tools available for optimizing you website.

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This entry was posted on Sunday, June 28th, 2009 at 5:29 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.