Before answering the question How to optimize my website?, we first need to understand how things use to be a few years back.
When Google Adwords came about, it was not at once clear to most people how to operate the Google system to generate wealth, until John Carpenter gave it a little push with his E-book he authored a few years back.

Ever since, Google Adwords has grown to be one of the major traffic creation tools for most affiliates. It was the greatest way to generate traffic.
For advertisers who were willing to pay for ads, they weren’t even concerned with Search engine optimization strategies.

Previously, the largest part people would have learnt about the most recent Google Ruling on their Adwords’ campaigns.

The way it worked was as follows – (An example of the implementation of a new rule)

1) Google will only display two ads for the same target website together AND just ads with the best CTR – click through rate.

2) You can take out the word “aff” from your displaying ads, if you are a reseller.

So, how do you ensure you are the top 2 ads in addition having to bid up keywords until it is so expensive that you could lose a lot of money?

With this new ruling, there will only be 2 ads presented at any time, and just for ads that has the optimal click through rates.

The justification is that there isn’t any value to the user experience by showing many ads that all direct to the same web site.

In any case, experienced affiliate marketers would
perhaps opt-in the email address of the user who clicked on the PPC – Pay Per Click Ad, rather than directing the user directly to the seller’s web site;

And with that another uncomplicated way of getting fast and easy traffic evaporated into thin air.

So how do we as internet marketers’ handle these new rules and restrictions?
website owners were becoming more concerned with the question What is the best way to optimize my website.
Here is one answer which targets to basic areas of concern:

1. We as websites owners can add importance by using or updating the content through the use of Blogs.

2. Getting targeted Traffic with the use of RSS Feeds

Nonstop blog communities or websites are built all over the world wide web and if you are an internet marketer or an affiliate trying to sell or promote some sort of products you would with no trouble create a blog which will be just about the particular product you are selling. There are in addition a large number of review sites which evaluate comparable products (the affiliate owns them all).

If you’re selling dieting e-books, you can have a blog solely associated to weight loss. Next, use your blogs’ rss feed and syndicate it all across the internet, by submitting to key blog directories and key rss directories.

Besides for being a tool with the promise to bring in a sizable amount of traffic, blogs are appreciated in the eyes of the users as a true and credible resource of information. They don’t consider it as a commercial website with a sales pitch to it.
As a result Search engine optimization strategies are becoming a webmaster main concern, but in a good way. Google will love for that and your organic SERP – Search Engine Results Page will improve and bring you more traffic = bigger income.

Since you have to post new content to your blog on a regular basis, you are in a way ‘forced’ to study the area in which you want to market (e.g. health products) and grant good information.
Which in a way is a helpful thing for anybody who is determined about setting up a business for the long run. You have to be authentic and without the necessary expertise your company won’t last in the long run.
If you’d like to read more regarding Search engine optimization methods please follow this link. You’ll find more resources and tools available for optimizing your website.