Chikita company (a paid promoting company which has a sufficient number of clients to draw conclusions from the traffic produced) carried out a study whose results were very helpful. The question they sought to answer is: Regarding the traffic in our site, how much are the positions in Google really worth?The answer is a great deal.
A sample of traffic that reaches the Google ad nework from Chikita was examined, and it was segmented based on the placement in Google’s results. This was undertaken to to locategoal of finding the worth of the Search Engine Optimization
Of all the traffic in the sample, the 1st position led to 34.35 percent. That is nearly as much as the positons two to 5, and it is more than from five to 20 put together. When we go from the top of the page 2 to the bottom part of page one of findings, we locate the major boost in traffic; going from eleventh position, which is place one on page two of results, to 10, which is place 10 on page one of findings, is a 143 percent jump in the traffic. The base number is really low, nonetheless. The leap of 143 percent means moving from 1.11% to 2.71% of all of Google’s traffiic. The jumps are bigger and bigger as the 1st page goes up.
In the year 2006, America Online displayed a similar account which proved that 42% of the traffic was in the 1st placement, 12% for the second, 8.5 percent for the third etc. The findings are rather revealing, specifically for those who work in Search Engine Optimization, since it provides statistical data on the assumptions that we already had, for example, we see that the Search engine optimization client traffic rises with time, it is natural to expect that not to stop moving
Still, the 1st issue that jumps to a person’s mind is that attaining the top one is quite hard and is generally associated with years of work in SEO and good quality content material, then. Does this suggest that the rest of the sites are throwing away their SEO efforts? Certainly not. The Search engine optimization and Usability – Persuadability should constantly go together. Probably the 1st place takes 34 percent of the traffic, but if its contents are NOT practical then you would be losing your traffic and users will certainly search positions two, three, four, five, etc until they locate what they want.The 1st thing, nonetheless, that comes to mind is the strong difficulty in getting the top. This is commonly associated with years of work in SEO and quality content material. This does not mean that the rest of the internet websites are wasting their Search engine optimization efforts. The SEO and Usability-Persuadability must always go hand in hand. The first place may take 34% of the traffic, but it would be a waste if the contents are not useful, and users would search all the other positions until they find what they want.
An essential aspect to understand is that it is normal to find users who do have the bona fide purchase objective. What they do is that for each product search, they check out more than four sites for each product search. Then they do a comparison of costs and services, offers and extra add-ons. When they have done that enough, they finally decide.
We must also recognize that much of the traffic is just individuals who are “surfing” or judging, or even the opposition. For example, some internet sites have 30 000 or more visits a month and only about 3 booking enquiries a week … Of course, I mean a well positioned internet site but improperly
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Tags: SEO
