BIO
Got involved in Internet Marketing in 2003. I was a total newbie….new nothing.
Lost a lot of money, then lost my job and decided to get out of the marketing business.
Now I’m back with one great advantage…I know a lot of what not to do!
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Using Viral Marketing
Before we get started:
Your website, whether you designed it, you paid to have it designed or it came with your affiliation with a certain company/service…
Is like a grain of sand on the beach. No one knows you are there. You must advertise, advertise, advertise.
Get established and gain the trust of your subscribers/members.
According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.
So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?
Second question first: YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.
Why? Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.
As consumers we tend to think that the average “John Doe” has less of a personal agenda when posting his review about the latest “Recipe on Barbecued Ribs” and so we give it more weight.
I think this is a normal reaction – it’s part of the genetics wired into all of us. People have always shared the things they like – or hate – with their friends and family members. Back in the 50′s and 60′s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch. The difference is, in today’s world we use the Internet and cell phones.
What’s interesting though, is that with the popularity of the Internet, our trust – and believe in “social proof” – has become even stronger.
I might ad though, that pictures of yachts, cars and screen shots of bank accounts does not impress me. It is too easy to fake with all the technonogy at our fingertips.
By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product. You’ll be gathering social proof – and that will help your sales to go through the roof.
So how do you set up your own viral marketing campaign? The first thing to do is to get back to the basics.
Here’s the real “secret” to making money with affiliate products. Have the right product, with the right message to the right people in the right time.
Again I might ad that making a lot of money doesn’t happen overnight. It takes hard work and determination. If it sounds too good to be true, it probably is.
So start with your affiliate product. Make sure that there’s a audience for whatever you’re selling.
Then make sure that you’re sending out the right message – and in the right way. If you’re marketing a product to fellow internet marketers, you’ll want to make sure that it’s something they want….maybe a helpdesk to service their members needs– and you’ll have to reach them where they are. That might be on safelists, text ad exchanges, twitter, sokule, swom, etc.
What’s the right message? Maybe it’s a special report. But it could just as easily be a video. Or an audio mp3 file. Match your message to your audience. And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.
Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral. By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends. And because your product comes with an implied endorsement – social proof – those people will pass it around to other people.
email marketing:
Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web
viral ebooks:
Find out practical things to know in the sphere of banner advertising – please make sure to read the web site. The time has come when proper info is really within your reach, use this chance.
Tags: Viral Marketing