Internet Marketing Guide and Affiliate Tips

If you’re marketing Infinity Downline with out utilizing business cards then you are doing yourself a great diservice. It really is undemanding and not to costly way to make contact with prospective leads. It does not take a good deal of effort to distribute them. You can hand them out to just about every one you see. I say anyone, since most everybody would like some extra cash and this business is tailor made for about 95% of the public.

What are some of the strategic methods you can get ingenious with business cards. Well one type of method I have a fondness for, is when I go inside a public toilet facility, I put my biz cards in all the unused bathroom stalls. More often than not if I am out to a restaurant, I will place them before i even order and usually find that they have been taken by the time I am finished with my meal. I then replace them. This has never failed to become subscribers to my sales funnel with in a day or two.

Consider all of the drive throughs you go through in your car, at fast food restaurants, at banks drive through windows or ATMs to name a few. What you can do is just place a couple where they can be picked up by the next few people in lines. I haven’t found yet a drive through where you can’t locate a slot or crack or nook or recess where you can put some business cards.

Now and then with business cards as an alternative to placing data on them about my Infinity Downline business I place a small exciting text advertisement that gets a person to thinking. After that all they have to do is look on the website URL that I have wrote on the business card itself as it is the only contact listed there. I customarily like to create a sence of urgency like there is a bonus that is about to expire so they had better get going now to get a chance at getting it before it is pulled.

You can increase the offline advertising effectiveness a whole lot further by advertising with fliers or as they’re often called circulars. These fliers can be sited in local businesses that have bulletin boards as long as you have received permission from the owner. Often grocery stores have boards that are as soon as you enter the foyer of the establishment and are open to the general public. Sometimes businesses have boards that are strictly for the display of their loyal customers business cards as well.

You can pass out circulars at public areas like public walkways when groups of people are walking past you. A great deal of social bars and clubs have community boards as well so this is ordinarily an acceptable business to locate one of your circulars. If you are one of the bars patrons you can do some networking while you’re out having a good time.

While on the subject of mixing it up socially. College students are famous for social mixing and quite a few students have very large social networks. Another thing about college campuses that is a fact is that there are many community boards. In my local city is OU and they have them outside, in dorm buildings and just about every building you go in has a public community board just as you walk into the entry way or close to it.

Some closing words of advice to enhance the effectiveness of your business cards or circulars, incorporate a no cost to your prospect voice messaging service as a method for your prospect to get more information. In this approach you can have an outgoing sales pitch of a minute or two in duration that is really just to make your potential new member excited and eager for more information. Make sure you include an action call for them to leave their personal contact details and then get back with them as soon as possible and you may just have another new member in your Infinity Downline.

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There are lots of ways to market your home-based business without spending a fortune; it’s just dependent on knowing how to start and learning from other’s mistakes which means you don’t repeat them. Keep things simple in the beginning. If you stretch yourself too thin you will get frustrated and want to quit, and building a business and loyal customer base needs time to work. It would be great whether it all happened overnight, but not everyone is that lucky.

When you are first starting out, spend only that which you absolutely need to and set every penny you make out of your home business back to your company if you’re able to. Most successful business owners do not take a check until their clients are stable. Sometimes that takes months, it sometimes can take years. If you’re running your company to create extra money then you definitely really won’t miss it, and it’ll become more beneficial to you over time. If your home business is a main income source, then figure out what percentage you can spend on marketing without killing your budget.

Social media sites are ideal for marketing, and they are usually free. Get on Facebook if you’re not already. Create a Fan page for the business and enable all of your Facebook friends to check on it. Include pictures of the products, links to your website (when you have one), and other methods to contact you. Establish yourself like a business and make sure everybody knows that which you have to give you them. Well the same for Twitter; register and start following people you are looking at, as well as those who might be thinking about your home business. Bear in mind, that social networking is about relationships. You must have grounds for individuals to interact with you before you decide to try to sell them your products or recruit them to join your company. They need to seem like they know you, and also you need to sell them on yourself and why is you remarkable and unique before they will wish to accomplish business along with you.

Sending postcards by mail is still a relatively inexpensive way to get in touch with customers and prospects, so when you include your online information it’s also a terrific way to get them to check out your website or blog.

You are able to develop a basic website pretty easily with companies for example GoDaddy, and to eliminate their pop-ups and banners they usually only charge around $5 per month. You could always spend the money and bring in help to design a nice professional website, but case one way to keep the cost down.

Do a search for internet marketing. There are a lot of different places that you are able to set up an advertisement. However, you need to be careful and choose a specific sell to target, because if you’re paying per click it can accumulate very quickly.

Learn the difference between marketing and advertising. Spamming your business information to people again and again is advertising (and also annoying). It is not marketing. Advertising is simply one bit of the marketing pie. You have to learn to sell to your audience. You might like to first write down an account of your customers. Who buys your products or services? How old are they? Where do they live? What are their hobbies? Next, be sure to figure out the way you are likely to market yourself differently compared to next person. How are you not the same as Mary Smith that sells the same xyz product? Why must people come to you instead? It is a known fact that 9 times out of 10, people will drive further and pay more money for better service. Offer great customer support for your clients!

Ask for referrals. Referrals are one of the best and cheapest types of advertising and you never know whom you find yourself meeting in the future from the referral. The one who says “no” to you today might just happen be the brother-in-law of the future best customer or recruit.

Once you are making an income and may afford to hire anyone to build a website for you, write your ads, etc., go ahead and get it done (unless you love doing it yourself). At some point when your home business begins to get busy, delegating can save you both money and time in the long run.

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Web based marketing strategies are based on the trends set by traditional broadcast advertising tools: commercials, radio spots, billboards and print advertising. These mediums are effective but broad ranging, which can be a bonus or perhaps a setback. These traditional modes are akin to using a newspaper boy stand on a corner yelling “Extra! Extra! Read about it!” to sell the morning newspaper to passersby. This kind of advertising will certainly reach more people than if the gentleman stood there in silence, but this form of marketing doesn’t differentiate between potential clients: it uses the same technique to achieve all customers.

The same is true for other traditional advertising and marketing techniques. Billboards possess the capacity to reach tens of thousands of people, but only when they occur to look up and notice the sign as they walk or drive by. Print advertising is slightly more specialized since the customer has already expressed an interest in the potential subject matter which will be advertised by purchasing the specific magazine or newspaper. Ads in each print venue generally attract a wide target audience previously identified as interested in the subject matter from the specific magazine or newspaper in question. All of us know this instinctively: a maker of women’s anti-aging wrinkle cream is less likely to operate an ad in GQ than they’re in Vogue, along with a maker of men’s shaving cream is less likely to operate its ad in Vogue than it is in GQ. Personalized marketing just isn’t possible in this type of high volume domain.

Personalizing your advertising online

The benefit of Internet advertising is that it excels at one to one communication. You are able to reach an infinitely more specialized audience than has ever been possible with traditional forms of advertising. You can drive traffic for your site by advertising in several different ways, in a fraction from the cost of one television, radio, or print advertisement.

The Internet has its own form of broadcasting, which could occupy several different strategies. Web based advertising enables you to reach small, targeted groups of people, as well as one person at a time, which are already prone to come with an interest in your product.

Targeting your niche customer

There are lots of ways of targeting specific individual groups of people, without significant overhead cost. Placing ads on the website which has an identical client base for your product is a very effective marketing tool. With this particular strategy, the burden of identifying a client base is alleviated, and also the owner of the web site does the work of identifying clients in the arena where you place ads. Inside a sense, you piggyback on the market research that this website has been doing, and they gain revenue out of your advertising-so it’s an even exchange that benefits both parties.

Direct email is a tool that enables you to market to individuals – much like direct mail does in the traditional marketing scheme. This is a more aggressive tactic that reaches a client inside a more personal way, which is accessible to the client on their own terms. A direct email can be read and browsed whenever a client has time and chooses to do so, whereas a traditional print ad is going to be forgotten as soon as the magazine or newspaper is put aside.

Developing a personalized marketing strategy is what distinguishes Internet advertising from traditional marketing techniques. Web based advertising is a revolutionary way to achieve individuals, should you know how to us it.

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The Web has had an impact that won’t have been considered at its conception. Millionaires are being created online. There are so many online internet marketing service supplier companies promoting on the internet, moving out online advertising options that it’s tricky to choose. In case you performed your search of excessive demand / low competition correctly, than advertising your website will probably be a joke. Any company wishing to make use of the web to its advantage wants a plan for on-line internet marketing. Set your objectives and objectives. On-line internet advertising and marketing thus defines the net advertising and marketing strategies taken to promote your business. You could recognize that the actual difference between each is this. The most effective approach to do it is to start out learning about one methodology akin to, article marketing. In the event you feel like giving up or in case you are unsure whether or not you could have a future in advertising any legitimate enterprise through the Web, assume again. Innovation has repeatedly led individuals in the direction of improvement of technologies, thus, making the processes simpler and better. Are there any other prices concerned? You recognize, in the event you have been to choose a university, you would have to buy books, the cost of tuition, and software.

It is necessary to bear in mind that there are those who get swept up by all of the hype of each online internet advertising business alternative that comes out. There are plenty of opportunities on the internet to earn a living from home. I began my high online business I had considerations in addition to lots of you about whether or not I had enough knowledge within the web advertising business. On-line businesses have earned lot of name and fame, attributable to which online web advertising develop into important. True success comes within the On-line Web Marketing Industry comes from following a system of training, Why would you not look into an internet Web advertising and marketing course? An advertising business in Internet advertising and marketing is one thing that everyone can start. The top two forms of net based mostly promoting for online marketers is article and video marketing. Most individuals discover they enjoy working as an affiliate by means of an web company. Research is the key to Internet Advertising and marketing, and with out it, failure is sure to happen. The perfect on-line Internet advertising and marketing course should be one that would not give you learn-by-the-traces tips.

What makes web marketing so efficient is the way it ties together the artistic and technical aspects of internet. There are numerous packages and e-books out there that say they teach you the best way to build a business. There are numerous programs and e-books on the market that say they educate you tips on how to construct a business. In the event you own a web site, then your number 1 precedence is to increase the variety of guests to that site. There are thousands and thousands of internet sites on the web that want to be on the primary web page of Google. Do not make a mistake of over paying off the course. Many programs on-line do value a whole lot monthly, however to begin making money, you do not want to pay that much.

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These days, a lot of people are turning to Internet Marketing to ride the money wave, trying to make some extra cash. Personally, I am one of these people successfully riding that wave, I have been for a year now, and beginning as an Internet marketer you encounter a lot of obstacles.

One of those hurdles, which both applies to newbies and experienced marketers, is signing up to “gurus” or “Top Marketers” email lists. This my friend, is the biggest distraction any person new to the trade of Affiliate and Internet marketing will encounter, especially if you are doing a training course or working on a campaign as discussed more indepth at The Internet Marketing Site

But What Is Wrong With Signing Up To Email Lists?

Nothing at all in theory. There are of course great benefits like, fantastic information and tips, free gifts, inside information, and the latest news in The Marketing World.

But, in reality, your email box slowly begins to fill. You spend to much time reading these mails, watching the latest video, fooling about with your latest gift or signing up to one of “Their Friends” mailing lists, so your subscriptions grow and so does you email box, hence you start to fall behind with your own online career.

I know how this goes because trust me, I’ve done the same. All your focus and concentration will be lost, fall behind on your own training and campaigns leading to you learning nothing, loss of income, and more than likely buying a product you DO NOT NEED!

How To Take Action-3 Solid Steps!

1. The obvious of course is, go down to the bottom of the page and unsubscribe to all your email lists, have no fear and be ruthless. Unless you are receiving excellent value from the emails, then by all means keep them, but if not, empty them, if you have no value from the mail now, then what are the chances of value in the future.

2. What I normally would do is, Choose. Yes if you would like to keep a couple, choose the most useful. I tend to keep the people I trust (and there isn’t that many) and people who aren’t always trying to sell me products, plain good people and Marketers.

3. This relates to point number 2. If you are planning to stay subscribed to email lists, make a separate folder, and each morning spend five minutes placing your mails in to the folder, and set out a certain day or hour where you get to take time to read mails etc.

It is not good for any new or experienced marketer to be wasting their time in the morning reading useless emails. It interferes with you productivity, taking valuable time out of your day, and for newbies trying to start an online business , slows you down and leads you of the track.

You need to take action period. Unsubscribe from useless invaluable emails and get your online career on track. It’s the people who rise in the morning and proceed with their daily tasks and goals who succeed in this game, so stop wasting time, control your online success.

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When people begin marketing a website or blog the usual reason is to build an online income. They want people coming to their website to purchase their products, services, or sign up for the affiliate programs they are marketing. People want to succeed online using internet marketing, but the problem is they don’t understand the need for a decent presence. You need to have a presence whether website or blog that is worth marketing. Without quality content your website will not become very popular and the chance to make a decent income will be quite limited. Before you begin marketing it is important to have something worthwhile. Personally I highly recommend using a blogging platform such as blogger.com, wordpress.com, or typepad.com. All of these are completely free to join and will not charge for bandwidth or storage. Even though they give you a free sub domain for those serious about making money you should consider purchasing a domain for your free blog.

Now that you have your presence up with decent content the next step is to make sure you will be making money from your marketing efforts. You can set up many different income generating links and ads on your website. One of the most basic ways to start making money from traffic is using a PPC publishing website such as Google Adsense or Chitika. These resources are free to join and make it simple to create an ad and copy it to your website. Another popular form of income generation is using affiliate marketing resources such as clickbank.com or amazon.com. These websites have products for every niche imaginable. The last form of making money I recommend for a web presence is selling advertising space.

As you fill your website with content and ways to start earning money from the traffic it is time to begin building links. One of the best places to start building links is at directorycritic.com. This resource has thousands of free one way directories. I also suggest you submit your website or blog to this web directory. After you have submitted to all these directories you can begin marketing with social websites and link exchanges. Some of the more important social websites include digg.com, stumbleupon.com, delicious.com, twitter.com, and facebook.com. Every single time you create content it is a good idea to place the link on all of these presences. You should also be using twitter and facebook for building relationships with other people in your niche such as traffic and competitors. If you would like to start exchanging links there is several ways you can do so. The most common way is by emailing other websites and blogs that are closely related to your website. If you would prefer to automate the process I suggest joining linkmarket.com.

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Profit Miracle is definitely an internet traffic machine developed by Jamie Lewis. A little over Five years ago, Jamie would be a telephone sales person making very little money before he decided to try his on the job making money online. Like me, you, and almost every other online marketer, Jamie struggled in the beginning and failed over and over again until he could get a breakthrough. Once he got the breakthrough, he never stopped looking back since then. The net income Miracle Package is supposed to be a full documentation of Jamie’s discoveries and tools that will help you copy his styles and begin generating income online as soon as you can imagine.

This information is aimed at reviewing what the package (Profit Miracle) is all about. It aims to explain the advantage of the system and just how you too can use Jamie’s methods to make money online. You’ll be amazed as to how easy it is to make use of Profit Miracle the moment we’re done. Also, an effort is going to be designed to impartially describe the flaws that accompany using it.

Using the Profit Miracle, customers get about 50 of Jamie’s best “free traffic” campaigns. This campaigns are made up of complete step-by-step guides, color coded traffic tactics, exact conversion tracking methods, competition analyzer and the Profit Miracle ebook itself. Within the ebook you will find much more valuable and all sorts of new, insane online marketing techniques for dominating any niche of your liking if you seem like it.

Profit Miracle has identified profitable niches that you should explore meaning the very best, or most challenging part of the job is done for you personally. Everything is left to do would be to creatively copy exactly what Jamie teaches and will also be making enough money to get you started. One other good thing about Profit Miracle is its uniqueness. That is, the techniques in the system has almost never been leaked by anyone and they work like super-crazy! Something a few fortunate customers like to call ‘traffic generation tactics on steriods’.

Basically, Profit Miracle revolves around making money online using article promotion. When you get hold of the machine, watch the videos (and/or browse the ebook) then it is time to implement precisely what you’ve learned. At this stage, you have to follow 3 quite simple steps. One,

1. Choose a campaign from the many you’ll be provided.
2. Easily activate the traffic creator/article submitter – which comes with artificial intelligence meaning it is smart and works automatically to produce profit pulling, money making articles for you personally without having done anything extra.
3. Watch the cash machine go – that’s, set it once and end up forgetting it!

It’s important also to observe that no two campaigns are similar meaning your chances of making more income on the internet is unlimited. Sounds a little like a story book doesn’t it? Well, other people purchased it and they say it really works just like advertised – you can observe their testimonies on the sales page. So, if they can, I believe so can you unless you are preventing yourself from using the necessary action. At the conclusion during the day, it’s your choice to make. In summary, if properly and sincerely implemented, Profit Miracle won’t neglect to prove to you that it’s probably the most powerful system you have ever encountered with regards to making money online. It comes full of the most unique and secretive affiliate marketing tricks available. Included in this are: affiliate marketing, forum marketing, search engine optimization (SEO), and – the quickest online income generating technique – Pay per click.

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The manual mentions some with the benefits of turning into an online celebrity. Some of those involve: additional attention/appreciation, additional money, and tons of loving followers that would do something for you. It claims that after following the Next Online Celebrity strategies, no issue the place you go, men and women will acknowledge you and want a image with you or request on your autograph.

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The marketing mix (also known as the P’s) is a framework for build a strategic outlook for your product.

The marketing strategy consists of;

Product
Price
Place
Promotion
People
Process
Physical Evidence

Building the foundations of your product through your marketing mix should result in success, however it depends how you deploy these and use the principles in practice.

Marketing is a science, by that I mean there is no hard and fast rule to success – however there are, similar to creating music, structures which you have to follow. Today’s music is built around thirds and sixths and another combinations are considered to sound incorrect, but people will constantly push the boundaries. Marketing is similar – you have to work to marketing mix for success but you can make your own tweaks and interpret the 7P’s differently.

The history behind the marketing planning comes from Neil Bordon in 1953 and has since been edited, adapted and improved. The original mix consisted of 4P’s – Product, Price, Place & Promotion – whilst People, Process and Physical Evidence were added later.

Why do I need a strategy?

Some people might think they have a “product which will sell itself” or “It’ll fly off the shelf” – these are all expressions I’ve heard before. Typically the people that think like this haven’t done their homework and thought about who will buy the product, how much they will spend or the process to get the item. Whilst they may have a “product which will sell itself” eventually, they still have to tell people their product exists.

There are too many alternatives to list every combination that could be used by companies when building their marketing plan. There should be a marketing mix for every route to market. For example, a furniture company may sell direct to consumer but also wholesale to other businesses. The strategy to get the product to market is completely different.

Whilst the product remains the same i.e. the furniture, the pricing, promotion, place, people, process and physical evidence is different;

Direct to consumer (B2C)

Product – the same product, usually purchasing in a one off environment
Price – As it’s a one off price you would generally not discount, although you may have a special sale
Place – Selling in-store with customers coming to you
Promotion – Through newspapers, leaflet drops, posters, sales promotions or even television
People – in-store sales team where the end user makes the purchasing decision
Process – Deal directly with the consumer
Physical evidence – Concerned with the store layout, how accessible is it, is it clean etc?

Alternatively, the marketing strategy for wholesale will be completely different;

Wholesale (B2B)

Product – The same product, usually purchasing several pieces.
Price – Because the company is purchasing several items at one time you can have economies of scale and provide a discounted price (this helps you sell more volume).
Place – You would usually have to deliver the furniture to your client.
Promotion – A sales team or sales contact will be required to keep the client satisfied and organise repeat purchases.
People – B2B sales team, delivery drivers and business contacts at their company are all involved.
Process – The client will want support and it won’t be a one off sale, there will be relationships to forge and an intermediary support team is necessary. The client will be selling your stock and will expect a level of contact.
Physical evidence – The client is concerned with the assistance they get from the furniture company, how he’s treated and what standards are set by the employees of the furniture store.

Case Study

The correct strategy can make a company millions. Dell is an example of a company that changed the market, found a niche and exploited it. Dell only sell computers online which means cutting out the middlemen and saving the end user money. Through having a different place / distribution strategy they have created a new model for selling computers and captured a large part of the market. I should mention Dell have also changed numerous other parts of their marketing strategy including product- they make their own PC’s instead of reselling other brands.

Dell has made their marketing planning work for them. They have changed their pricing structure to be cheaper than competitors, the quality is good, they advertise heavily and have a well established brand, the process means you get one point of contact to help you through the process.

I don’t work for Dell and they are not one of my clients. A negative I constantly hear is about their sales team which is too ‘pushy’ and people end up buying their computer elsewhere. This should be identified through their market research and may be something which will change in the future.
The importance of the mix.

Summary

Successful businesses are built on the back of solid marketing planning which starts with the marketing mix. Always consider your customer who will be the person buying, using and telling other people about your product.

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E-Marketing, SEO, SEM, Pay Per Click, Email Marketing, Mobile Marketing, PR and telemarketing all have their pros and all have their cons but which works best?

Are the areas of marketing that the company are focusing on bringing the biggest return for the money and time spent? How do they track what is and isn’t working? Are there other areas of the marketing that could be utilised more?

To make sure companies are getting a real return on investment, now more than ever, it is important to track what is and isn’t working. Make sure that the company can see what comes in and from where. Is it point of sale marketing or advertising, website or telemarketing, PR or network marketing?

Don’t Waste Money

Without seriously monitoring and tracking marketing spend and what it is bringing in, companies may as well be pouring money down the drain. Creative thinking and design are all very nice but are wasted if they are not tracking the actual effect it is having on the business.

If a company has paid serious money for a visual design or creative agency to change adverts have they been monitoring, since that change, to see what effect that change has had on the business? Ideally if the company sell has been made more attractive, if the adverts stand out more and if the hook is more likely to catch customers then this would be worth knowing and maybe getting the agency to look at other areas of the business.

In much the same way knowing which avenues are making money, such as web and telesales, and which aren’t will mean that the company can make strategic changes to the marketing plan so that the budget brings in more of a return. Companies can then put more money and time into the areas that are working and make changes to the areas that aren’t.

How to Track Marketing Results

The beauty of an eBusiness is the ability to monitor and track results of marketing. Never before has the results of marketing been so easy to track. Companies can see which is bringing the company the most web visits for their money. But which is bringing the best return for your investment? These are not the same, after all a web visit is pointless unless the visitor makes a purchase or generates some income for the business.

This is where making sure adverts, search rankings and other marketing all appear in front of the right searches namely the targeted audience comes into its own. It is also about making sure the message, the call to action and the landing page are relevant to the search made. If a person is searching for “new laptops” and the website deliver them a page on “refurbished PCs” then that result has not facilitated the searchers need and they will leave as quickly as they arrived which means the marketing budget to get that visitor has been wasted.

Companies need to be able to track what internet marketing is bringing hits that convert to sales. Companies need to analyse web analytics for this information. This is all fine and good for eBusiness but what about traditional businesses? Well there are a few well-documented tips that can help to monitor the success of individual adverts, press releases or special promotions. These are to add a promotional code, use a marketing telephone number and make sure to ask the question.

A promotional code for individual ads or press releases will aid in simply being able to see how many times that code was being used and therefore how many times that ad was seen and it resulted in a sale. With a marketing number, a different one for each promotion, companies can easily track how many people called on the basis of the phone bill for that telephone number. The downside to this is the fact that a company can end up having lots of phone numbers and these need to be maintained.

Simply asking new customers how they heard about the company is the simplest way of tracking results. The key here is getting all staff that answer the phones to not only ask this question but to record the answer properly allowing the company to track more easily.

In Conclusion – Analyse the Data

It is all well and good tracking what is and isn’t working for a company, but the data is needed for educated decisions on marketing and not just knee-jerk reactions. If something isn’t working that used to and company needs to ask itself why? What has changed?

If one area is more successful than others how much has it cost the company to actually get each sale, it may be bringing in more customers but is it costing a lot more to get them there in the first place and therefore may not be worth the investment. If so are the margins are not enough, it may consider looking at the pricing, or putting more money in other marketing where the cost of gaining the customer is less.

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Tags: mobile marketing