Article marketing is the process of writing an article that relates to your site and submitting it to a selection of the many article directories on the Internet. The article directories are provided as repositories of information for content publishers that need content, but cannot create it themselves. For example, somebody may want to build an email list of tips in his niche, but not have enough tips to use so he could go to an article directory and use the articles found to publish to his list.
The authors don’t publish articles out of pure generosity. Part of the terms that the publishers agree to is that the entire article must be used as-is with all links intact. The article author is invited to publish a short bio along with one or more links (this will vary according to the article directory) with each article.
This facilitates link building in two ways. Firstly, when you submit an article to the article directory, a copy of the article is published at the directory itself so your links appear there. Some of the directories like EzineArticles have very high PR and the article pages themselves can build good PR over time and these can count as very strong backlinks to your blog.
Secondly, if a publisher uses your article then assuming he follows the rules and takes the article in its original form with links intact, if he publishes it to the web somewhere (as opposed to say an email list), that will result in further backlinks to your blog though these are often of a lower quality than the original backlink from the article directory.
How does article marketing drive traffic? Due to the power of the article directories themselves. There are a handful of really big directories such as Ezine Articles and Go Articles and these get thousands of visitors every day. They showcase popular articles in each category and a top article can gain thousands and thousands of views over time. Also, Ezine Articles in particular has fantastic ranking ability in Google and if you craft your article with SEO in mind, it will rank highly for your chosen keyword which drives traffic to the article which in turn drives traffic to your links.
So it all boils down to the popularity of the niche of your site. Internet marketing is a highly competitive niche and all the big directories already have hundreds of articles on every sub topic you can imagine. Therefore for a niche like that I would not expect to be able to create a highly popular article because it would just drown in the sea of existing articles. That’s why I concentrate on the link building aspect.
However, if your site or blog is in a more specialised niche or a niche in which other bloggers are not using article marketing then you have a shot at being able to write popular articles.
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Tags: Article Marketing